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David C Morris's avatar

I feel like I'm starting to hit my stride in using gen-ai. Last week, I was working with one of my direct reports. She's rolling out a campaign on leading with empathy. Great content, message, and delivery. But I was challenging her to think of ways that we can keep the message alive. We were struggling at first, then I pulled up ALEX and Claude and started brainstorming. In 30 minutes, gen-ai helped us come up with a tagline, a digital giveaway, and ideas on how to expand on our current message to include not only expressing empathy, but to take it a step further and commit to helping solve the customer's problem. Overall, the experience felt productive. For the first time, it felt like we were working with another person on the team.

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Mikey Ames's avatar

Breaking through creative walls is the most common positive use-case I hear about too. Thanks for sharing your experience, David.

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